Plan and evaluate the practical introduction of an innovation in a relevant organisation or community. Apply this learning to Bachelor of Arts in Communications and Media through an authentic brief and feedback from an appropriate audience.

Learning outcomes

  • Investigate a defined opportunity and explain the evidence behind it.
  • Develop and refine a creative response that fits the people and setting.
  • Evaluate feasibility, ethical implications and the quality of the result.

Main topics

  • Implementation planning
  • Stakeholder engagement
  • Resources and finance
  • Monitoring and impact
  • Learning from a pilot

Practical task

Prepare and defend a pilot plan for an innovation relevant to Bachelor of Arts in Communications and Media. Set measures of success, identify risks and explain how results will guide improvement.

Assessment

Submit a pilot plan, budget assumptions, evaluation measures and an individual rationale. Assessment considers the quality of the evidence, the response to feedback, feasibility and your individual explanation.