Integrated Business Research Project

Investigate a defined business problem by combining knowledge from several management subjects. You will frame a useful question, gather appropriate evidence and compare feasible responses. The final report explains the recommendation, implementation implications and limitations of the enquiry rather than claiming certainty.

Learning outcomes

• Frame a researchable business problem
• Analyse relevant evidence
• Defend a feasible recommendation

Main topics

• Problem definition
• Research ethics
• Evidence collection
• Analysis
• Recommendations
• Implementation evaluation

Practical task

Complete an individual business investigation and present the resulting improvement proposal.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.