Media Research and Audience Analysis

Investigate media use through a defined research question. You will examine audience questions, sampling, content analysis. Complete an ethical audience or content study.

Learning outcomes

• Explain audience questions in a relevant case.
• Analyse the relationship between sampling and content analysis.
• Produce a reasoned response addressing interviews, survey evidence and interpretation.

Main topics

• Audience questions
• Sampling
• Content analysis
• Interviews
• Survey evidence
• Interpretation

Practical task

Complete an ethical audience or content study.

Assessment

Submit the practical output with supporting evidence and an individual written or oral explanation. Assessment considers subject knowledge, accuracy, reasoning and the quality of the completed work.