Identify a real need, study the people affected and develop a responsible idea for a product, service or process. Apply this learning to Bachelor of Science in Crop Science & Agronomy through an authentic brief and feedback from an appropriate audience.

Learning outcomes

  • Investigate a defined opportunity and explain the evidence behind it.
  • Develop and refine a creative response that fits the people and setting.
  • Evaluate feasibility, ethical implications and the quality of the result.

Main topics

  • Opportunity recognition
  • Creative problem framing
  • Community and user research
  • Ethics and inclusion
  • Idea generation and selection

Practical task

Investigate a need related to Bachelor of Science in Crop Science & Agronomy. Interview or observe intended users with consent, compare possible responses and present one justified concept.

Assessment

Submit an opportunity brief, research notes, a concept sketch and a reflection on feedback. Assessment considers the quality of the evidence, the response to feedback, feasibility and your individual explanation.