Identify a real need, study the people affected and develop a responsible idea for a product, service or process. Apply this learning to Bachelor of Arts in Communications and Media through an authentic brief and feedback from an appropriate audience.

Learning outcomes

  • Investigate a defined opportunity and explain the evidence behind it.
  • Develop and refine a creative response that fits the people and setting.
  • Evaluate feasibility, ethical implications and the quality of the result.

Main topics

  • Opportunity recognition
  • Creative problem framing
  • Community and user research
  • Ethics and inclusion
  • Idea generation and selection

Practical task

Investigate a need related to Bachelor of Arts in Communications and Media. Interview or observe intended users with consent, compare possible responses and present one justified concept.

Assessment

Submit an opportunity brief, research notes, a concept sketch and a reflection on feedback. Assessment considers the quality of the evidence, the response to feedback, feasibility and your individual explanation.