International Business Strategy

Design an international business approach consistent with organisational capabilities and target-market conditions. You will compare entry modes, coordinate cross-border operations and assess ethical and financial exposures. The module develops a practical response to international partnerships, supply relationships and changing regional conditions.

Learning outcomes

• Compare entry modes
• Plan cross-border coordination
• Assess international operational risks

Main topics

• Entry modes
• International partnerships
• Global operations
• Cross-cultural management
• Currency exposure
• International responsibility

Practical task

Produce a market-entry proposal with partner, operating and risk arrangements.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.