Explore how firms operate across national boundaries. You will analyse differences in institutions, markets and culture, then examine the effects of trade arrangements and international competition. Regional cases address the practical choices facing firms entering neighbouring markets with limited information and resources.

Learning outcomes

  • Assess a foreign market
  • Explain institutional differences
  • Compare international entry conditions

Main topics

  • Internationalisation
  • Institutions
  • Trade arrangements
  • Cultural context
  • Country risk
  • Market screening

Practical task

Prepare a country and market screening report for a Southern African enterprise.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.

Last modified: Sunday, 13 September 2026, 4:47 PM