Strategic Analysis and Planning

Examine an organisation's position and develop a defensible strategic direction. You will connect industry conditions, organisational capabilities and stakeholder expectations, then compare options against explicit criteria. The module emphasises evidence, assumptions and choices rather than an uncritical use of planning frameworks.

Learning outcomes

• Analyse a strategic position
• Compare strategic alternatives
• Formulate measurable objectives

Main topics

• Industry analysis
• Capabilities
• Stakeholder expectations
• Competitive positioning
• Strategic options
• Strategic objectives

Practical task

Prepare a strategy proposal for an organisation using a supplied evidence pack.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.