Entrepreneurship and Small Business

Develop an enterprise idea through customer evidence, resource planning and a realistic operating model. You will examine owner responsibilities and compare routes into business. Activities address informal and formal markets, limited finance and the need to test assumptions before expansion.

Learning outcomes

• Assess an enterprise opportunity
• Construct a business model
• Prepare a feasible start-up plan

Main topics

• Opportunity identification
• Customer discovery
• Business models
• Start-up resources
• Small business controls
• Business planning

Practical task

Test a small venture idea and submit a business plan with evidence of customer needs.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.