Public Relations and Organisational Communication

Plan communication between an organisation and its publics. You will analyse stakeholder concerns, prepare media and internal communication materials and evaluate a response to a reputational issue. Activities emphasise accuracy, appropriate spokesperson roles and consistency between communication and organisational conduct.

Learning outcomes

• Map relevant publics
• Prepare a communication response
• Evaluate a public relations objective

Main topics

• Publics and stakeholders
• Media relations
• Internal communication
• Reputation
• Crisis communication
• Evaluation

Practical task

Produce a communication plan and briefing materials for a fictional organisational issue.

Assessment

Assessment combines applied exercises, a documented case or practical portfolio and an individual written or oral explanation. Judgement considers technical accuracy, reasoning, evidence quality and the feasibility of recommendations.