Media and Communication Theory

Compare explanations of communication in social life. You will examine communication models, media institutions, audiences. Analyse a media case through two theories.

Learning outcomes

• Explain communication models in a relevant case.
• Analyse the relationship between media institutions and audiences.
• Produce a reasoned response addressing representation, power and digital change.

Main topics

• Communication models
• Media institutions
• Audiences
• Representation
• Power
• Digital change

Practical task

Analyse a media case through two theories.

Assessment

Submit the practical output with supporting evidence and an individual written or oral explanation. Assessment considers subject knowledge, accuracy, reasoning and the quality of the completed work.